Overview
Shorecast Inc. (“Shorecast”, “we”, “us”, or “our”) operates myshorecast.com, a platform designed to provide real-time and near real-time lake conditions, environmental insights, and local information across Ontario and, in the future, Canada. We are committed to protecting your privacy and handling personal information responsibly in accordance with Canadian privacy laws, including PIPEDA.
Information We Collect
We may collect information you provide directly (such as name and email), as well as information collected automatically, including device data, IP address, browsing activity, and approximate location.
Camera & Visual Data
Our platform features live and periodic camera feeds located on private property. These feeds are intended to capture environmental conditions such as lakes and shorelines. While we take reasonable steps to reduce visibility of identifiable details (such as masking buildings or license plates), we cannot guarantee that individuals or property will never be visible.
How We Use Information
We use information to operate and improve the platform, provide relevant content, support local businesses, analyze usage, and deliver advertising.
Advertising & Third Parties
The platform may include advertisements and links to third-party services. These third parties may collect data independently, and Shorecast is not responsible for their privacy practices.
Your Rights
You may request access to or correction of your personal information, or withdraw consent, subject to legal limitations. Contact us at info@myshorecast.com.
Security & Retention
We implement reasonable safeguards to protect data and retain information only as long as necessary for operational or legal purposes.
Changes
We may update this Privacy Policy from time to time. Continued use of the platform indicates acceptance of updates.